1. What is The Big Read?
The Big Read, a program of the National Endowment for the Arts, broadens our understanding of our world, our communities, and ourselves through the joy of sharing a good book. Managed by Arts Midwest, this initiative offers grants to support innovative community reading programs designed around a single book or poet.
The Big Read supports organizations across the country in developing community-wide programs that encourage reading and the participation of diverse audiences. Organizations selected to participate in The Big Read receive a grant, access to online training resources and opportunities, digital guides, and promotional materials designed to support widespread community involvement. The Big Read grantees comprise a variety of nonprofit organizations, including but not limited to arts, culture, and science organizations; boys & girls clubs; colleges and universities; festivals; foundations; libraries; media outlets; municipalities; and YMCAs. Each community's Big Read includes a kick-off event to launch the program; activities devoted specifically to its reading selection (e.g., panel discussions, lectures, public readings); events using the book as a point of departure (e.g., film screenings, theatrical readings, exhibits); and book discussions in diverse locations aimed at a wide range of audiences.
The National Endowment for the Arts has funded more than 1,200 Big Read programs, providing more than $16 million in grants. In addition, organizations have leveraged more than $35 million in local funding to support their Big Read programs.
2. Why did the National Endowment for the Arts create The Big Read?
The Big Read was created in response to the 2004 National Endowment for the Arts report Reading at Risk: A Survey of Literary Reading in America, which showed that literary reading was declining among all age groups, with the steepest decline in the youngest age groups. The 2012 Survey of Public Participation in the Arts revealed that more than half of American adults read a work of literature or a book (fiction or nonfiction) not required for work or school. However, adults' rates of literary reading (novels or short stories, poetry, and plays) dropped back to 2002 levels (from 50 percent in 2008 to 47 percent in 2012). In addition to addressing this decline, The Big Read aims to build communities through innovative arts programming that engages a diverse audience and connects individuals and organizations through reading and sharing stories.
3. How can I apply for The Big Read?
Visit the Application Process page to learn more about the grant opportunity.
4. How are organizations selected to participate in The Big Read?
The application and guidelines for The Big Read, developed by the National Endowment for the Arts and Arts Midwest, are distributed nationwide to arts, cultural, literary, and civic organizations, such as libraries, museums, and local arts agencies. Organizations chosen to receive a grant are selected by a panel of experts who review the proposed project for artistic excellence and merit. Competitive applications demonstrate strong literary programming, experience in building effective local partnerships, reaching and engaging new and diverse audiences, working with educators, involving local and state public officials, and working with media.
5. What do community organizations receive if they are selected to participate in The Big Read?
Selected organizations receive grants ranging from $5,000 to $20,000 to support their Big Read projects.
In addition, The Big Read grantees have access to the following educational and promotional materials:
Big Read grant recipients also receive publicity materials such as banners and bookmarks.
Prior to starting their projects, selected organizations participate in a series of online activities to prepare them to host and promote The Big Read in their communities. Online presentations include working with community partners and developing a public relations strategy, as well as book discussions and question-and-answer sessions on working with publishers and involving schools. Participants are also encouraged to exchange ideas about their selected titles with both new and returning grantees.
Grantees also have access to a comprehensive website, which include planning resources for running a successful program and downloadable public relations templates and design elements.
6. I'm not a grantee. Can I obtain copies of the reader's guides, teacher's guides, or audio material?
Yes, these materials are available online in the Books & Guides section.
7. How do you select the featured works for The Big Read?
The Big Read library was initially created through a Readers Circle—a distinguished group of writers, scholars, librarians, critics, artists, and publishing professionals—who helped select books for the program.
New books added to the Big Read library are chosen by a reading committee. From more than 500 titles suggested by a variety of sources (including the public, Big Read grantees, NEA Literature Fellows, past Big Read panelists, NEA staff, and notable book lists), the National Endowment for the Arts and Arts Midwest narrow the list based on criteria such as diversity of genre, diversity and stature of authors, and a focus on living authors and contemporary work. Reading committee members broadly representing the field (including librarians, students, teachers, writers, booksellers, and publishers) then read and score each book based on criteria such as the universal appeal of themes, capacity to incite lively and deep discussion, and a focus on expanding the range of voices and stories currently represented in the Big Read library.
The complete library of Big Read titles is available on the Books & Guides page.
8. Does The Big Read include poetry?
The Big Read library includes the great American poets Emily Dickinson, Robinson Jeffers, and Edgar Allan Poe. The educational materials for Dickinson and Jeffers were created, in part, with support from the Poetry Foundation. The application process for Big Read projects featuring these poets is the same as for all other Big Read books.
9. Is there an international component to The Big Read?
The Big Read catalogue includes Sun, Stone, and Shadows: 20 Great Mexican Short Stories, edited by Jorge H. Hernandez. The application process for this title is the same as for all other Big Read books. Organizations that apply for this title should explore local resources that will illuminate the literature and culture of Mexico.