NEA Big Read

NEA Big Read Planning Resources

If your organization is thinking about submitting a Big Read application, you have come to the right place. The links below cover all the main topics your organization should consider when applying for a Big Read grant. Many sections contain advice from previous recipients as well as other resources from around the web. This guide is structured so you can jump directly to the area you need. Contact us with any questions at 612.238.8010 or

Table of Contents

  1. Events
    1. Programming Considerations
    2. Programming Components
    3. Keynote Presentations
    4. Programming Ideas to Reach Large Groups
    5. Working with Book Clubs
    6. Companion Titles
  2. Outreach
    1. Reaching Non-Readers
    2. Reaching Second-Language Communities
    3. Reaching Surrounding Communities
    4. Reaching Youth
    5. Reaching People With Disabilities: Ensuring Accessibility
  3. Setting a Timeline
  4. Developing Partnerships
    1. Brainstorming Worksheet
    2. Working with Libraries
    3. Working with Schools
    4. Working With Museums and Other Arts Organizations
    5. Involving Government Officials
  5. Building a Budget
  6. Financial Support
  7. Marketing and Promotion
    1. Define your audiences
    2. Recruit great spokespeople
    3. Use the Big Read Materials
    4. Create Your Own Local Marketing Pieces
    5. Don't Forget the Web
  8. Advice From Past Grantees


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